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Black Friday 2026 robot vacuums: how to tell a real discount from a permanent one

Makers cross out prices all year, so a Black Friday tag needs a reference: nine days of our price log, the EU's thirty-day rule and the models to watch.

Maciej Ziółko · Founder and editor · Published · Updated October 23, 2026 · 6 min read

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A crossed-out price is a claim, not a reference

Every manufacturer's shop we read crosses something out. On an ordinary Friday in September the German Narwal shop listed the Flow about thirty percent below a struck-through figure, and MOVA's German shop showed the Rover X10 pool robot sixty percent below its crossed-out price. The same Narwal shop is more honest about the Flow 2: its standard pack crosses out nothing, and only the variants with an accessory pack carry a reduction, because the accessories are what is discounted. A tag that says 'was' tells you what the maker would like the machine to be worth. It does not tell you what anyone paid for it last month.

Roborock's American shop went one further in the week we started logging: the Qrevo 2 Pro sat on two listings at once under the same name, one about a third cheaper than the other. Our page shows the lower one; a shopper who found the other listing first would have paid the difference.

The rule that already exists in Europe

Since 28 May 2022 every announced price reduction in the European Union has to state the lowest price the trader applied in the thirty days before it: article 6a of the price indication directive, inserted by Directive 2019/2161. Poland wrote it into article 4 of its price information act from 1 January 2023, and Germany into section 11 of the Preisangabenverordnung on the day the directive applied. The rule binds a manufacturer's own shop as much as a marketplace, and it is why Polish and German shops now print a small 'lowest price in the last 30 days' under a Black Friday tag. Read that line, not the crossed-out one: if the thirty-day low equals the sale price, the reduction happened weeks ago and the tag is decoration. The United States has no such rule, only the Federal Trade Commission's guides against deceptive pricing, which ask that a 'former price' be one the item was actually offered at for a reasonable period; the United Kingdom did not take the directive over after leaving the Union and relies on similar guidance. In both, the burden of knowing last month's price is yours.

What nine days of logging show

Since 16 September we have recorded, every night, the cheapest matched offer for 52 machines on Allegro, the Polish marketplace, and every price the manufacturers' own shops ask. In nine days 25 of the 52 moved at least once, eight by ten percent or more, none by twenty. The Dreame L10s Ultra Gen 3 changed three times inside a sixteen percent band and ended the period at the top of it; the Dreame X60 Ultra fell fourteen percent and stayed down; the eufy Omni E28 went the other way, up fourteen percent in one step. The MOVA S70 Pro Roller and the Roborock Saros 10 each dropped by a tenth or more and sit at their lows; the Ecovacs Winbot Mini window robot wandered inside a ten percent band. None of these moves had a name. They are the ordinary weather of the market, and a Black Friday price that merely matches a September low is not a discount, whatever the tag says.

The product pages already state the lowest price we recorded in the last thirty days wherever a week of readings exists; the makers' shops count from October. By 27 November every machine we track will have one, and that is the number the tag has to beat. Our Black Friday page sets that number beside today's price for the top-rated machines in each category, every night.

Six checks before you pay

  • Write the price down now. Whatever you are considering, note what it costs in October; the makers' shops and the marketplaces will both remember, and so should you.
  • Read the thirty-day line, not the strike-through. In the EU the shop has to print it; if it matches the sale price, nothing was cut today.
  • Treat a maker's 'was' as a wish. A price the machine was never offered at is not a former price, however large the font.
  • Unpack the bundle. A robot plus a year of consumables at a round figure hides what the robot alone costs; the accessory packs are where Narwal's and Dreame's cuts usually sit, and the machine's price underneath may not have moved.
  • Watch the replaced flagship, not the new one. A machine that gained a successor this year is where the honest cuts land: the Saros 10 after the Saros 20, the Flow after the Flow 2, the Dreame X50 Ultra after the X60.
  • Check the machine before the price. A deep cut on a robot that cannot climb your thresholds or fit under your sofa is money spent, not saved; the threshold list and the height list take a minute each.

Which models to watch

Three groups are worth a place on the list. The replaced flagships above, where a real reduction is most likely because the maker has stock to clear and a newer machine to protect. The mid-priced docks, the L10s Ultra Gen 3 and the L40 Ultra AE, which already move week to week and are the machines most people actually buy; the mid-range ranking keeps them in order. And the budget pair with an auto-empty dock, the Roborock Q7 L5+ and Q10 S5+, which Roborock also sells without the dock under nearly the same name: check the plus sign before you compare a price, because the two are not the same machine. The budget ranking lists the whole bracket.

Dreame
Dreame L10s Ultra Gen 3
Dreame press image

Dreame L10s Ultra Gen 3

A full dock below the flagships: 25,000 Pa, a laser obstacle sensor, four floors of maps, a swinging mop and extendable side brush, 231 minutes a charge, and a dock that washes, dries, refills and doses detergent.

LiDAR25,000 PaSpinning mop
From
≈ $470

To follow these machines without opening every product page, use our price list. It is rebuilt every night and lists only the machines whose price that day is the lowest we recorded in thirty days and also clearly below the median of our daily readings; for each it shows how far below that median the price sits, on how many days we read it and since when. A place on the price list means the price is low against our own log, nothing more; the six checks above still apply.

The dates: Singles' Day on 11 November, Black Friday on 27 November 2026, Cyber Monday on 30 November. The strike-through prices appear whenever the maker likes.

Some makers set Black Friday periods of their own that start weeks before the Friday. Our page of Black Friday robot vacuum deals lists the periods the shops have announced, each with a link to the announcement, and sets the price of each machine it shows beside the lowest we recorded in thirty days. It is rebuilt every night from that night's prices.

Sources: Directive (EU) 2019/2161, which inserted article 6a into the price indication directive; Poland's act on informing about prices, article 4; Germany's section 11 of the Preisangabenverordnung; the FTC's Guides Against Deceptive Pricing, all read on 25 September 2026; and our own price log, kept nightly since 16 September 2026 from Allegro's affiliate feed and the manufacturers' shops.